home > multilingual marketing

Multilingual Marketing

Acquiring Foreign-Born Clients: Marketing Legal Services to a Growing Niche

Copyright © 2004 by Nina Ivanichvili, CEO, All Language Alliance, Inc.

Originally published in The Colorado Lawyer Vol. 33, No. 6, June 2004, pp. 55-60.

  1. Introduction
  2. Do Market Research to Discover a Niche
  3. Become a Foreign-Language-Friendly Firm
  4. Gain Competitive Edge Through Cultural Sensitivity
  5. Use Bias-Free Language
  6. Hold a Focus Group
  7. Educate Prospective Clients
  8. Use Public Service Announcements
  9. Advertise in Ethnic Media
  10. Support the Ethnic Community
  11. Be Diligent in Targeted Marketing
  12. Notes

Learn more about our legal foreign language translations and interpreting services.

Contact our foreign language translation company today for a free legal translations quote or legal interpretation quote.

Read the white paper A Lawyer's Guide to Cross-Cultural Depositions.

Back to Top