Translating Marketing Materials
The lack of proper marketing translation services has often been blamed for the epic failures that have totally embarrassed many multinational corporations over the years.
These failures almost always involve major advertising campaigns where the translation doesn’t end up conveying the message intended by the advertisers of the multi-country brands.
In some cases, these transcreation failures can dramatically reduce sales or even crash them altogether.
Marketing Translations for Multi-Country Brands
At All Language Alliance, Inc. we believe that top-notch marketing translation services, which often start with the product brand name translation or cultural evaluation and assessment services requested by a naming or a branding consultant, are based on four essential pillars of knowledge, including a deep understanding of the:
- Target market, such as EB-5 attorneys providing legal services to foreign investors; and
Similarly to technical translation services, B2B marketing translation services are more than just swapping one word for another. Your marketing message has to cross cultural barriers, reflect local norms, resonate with industry players, and maintain flow, rhythm and tone.
This is vital because foreign prospects and clients will only read your website, brochures or advertising, if it draws them in and engages them.
Since you’ve worked hard to hone your message so it conveys the product or service benefits that customers value most, our professional language translation company makes sure its sales potential isn’t lost in translation. That means you never again have to worry about costly and embarrassing errors, or losing the subtle nuances of communication that you count on to boost your global sales.
Multilingual Marketing Translation Services
We provide multilingual translation services of the following marketing documents and more into over 100 foreign languages, including Mandarin Chinese, Spanish, French, Korean, German, Japanese, Portuguese, Italian, Arabic.
- Email marketing
- Direct mail
- Press releases and media kits
- Social media
- Website copy
Why Choose Us for Marketing Translation Services?
During almost two decades of translating multilingual marketing materials, we’ve perfected our translation processes and built a world-class staff of translators. As you would expect, our translators are certified by the American Translators Association. But that’s just the beginning.
• Marketing Translators with Knowledge of Your Industry
We pick from hundreds of marketing translators across the globe to find the one uniquely suited to your needs. These experienced marketing translation specialists are immersed in your target market’s local geography and culture, sensitive to the fine gradations of language, and have business, finance and specialized industry knowledge to help you with marketing translations for global travel and tourism industry, marketing translation services for legal industry, marketing translations for meat industry, and for any other industry in between.
So they are uniquely equipped to wordsmith your translations, and assure they reflect the essence of your original content to people in a different country and culture.
If you’re targeting Mexican consumers, for example, your translator will understand Mexico, not just Spanish. Because of their knowledge of the fine distinctions of local language, they might use a local colloquialism for Mexican consumers that would not make sense for Spanish consumers.
• Preventing the Pitfalls of Cross-Cultural Marketing Translations
Our certified marketing translators understand that many techniques that bring copy to life, such as metaphors and puns, can fall flat on their faces in another country. If, for example, no one plays baseball locally, saying that your product helps someone ‘hit a home run’ would be confusing.
So when our professional marketing translators come across a phrase that could trip up the reader, they consult with you, ask questions to clarify the meaning, and work to come up with another phrase that nails down the relevance of your message to create a strong impact in a foreign market.
No matter the type of advertising translation services and market research translations you need, or the language you require, we can help you.
“Nina was very easy to work with, fast and reliable, and the translation from English to Arabic was very high quality (as told to me by someone who understands both).”
– Lisa Johnson, Proposal Coordinator at Atkins.
Contact us now for business-to-business marketing document translation prices.